Inspiring General Aviation Airports to Reach Their Full Potential
Lori Walderich is bringing a fresh perspective on airport branding to aviation conferences, sharing insights from more than 30 years in branding and marketing and her firsthand experience as a pilot. Through engaging presentations, she challenges airport leaders to rethink how they position, promote and grow their airports—and discover opportunities hiding in plain sight.
Looking for a fresh voice at your next aviation conference? Invite Lori to share her expertise and inspire your audience to think differently about the future of general aviation airports.
SPEAKER BIO
Lori Walderich, Owner
IdeaStudio Branding & Marketing
Lori Walderich is the first—and only—branding and marketing expert focused primarily on general aviation airports. With more than 30 years of experience, she is the owner of IdeaStudio Branding & Marketing, where she helps small and mid-sized airports define their value, strengthen their brands, and communicate their importance to stakeholders and communities.
Lori is also the author of From Idle to Iconic – Ideas to Help Small Airports Thrive, a practical guide to helping airports improve perception, build relevance, and generate long-term community support.
As an aviator and regular user of general aviation airports, Lori brings a valuable pilot’s perspective to her work. Her firsthand understanding of airports, combined with decades of branding expertise, gives her unique insight into how airports are experienced, perceived, and positioned for success.
Known for her practical, authentic approach, Lori is committed to helping general aviation airports increase their impact and thrive.
PAST SPEAKING ENGAGEMENTS
| CONFERENCE | LOCATION | DATE | SUBJECT MATTER |
|---|---|---|---|
| Oklahoma Airport Operators Association Conference | Ardmore, OK | March 8-11, 2026 | Branding and Marketing Ideas to Help Small Airports Thrive |
| 44th Annual Texas Aviation Conference | Frisco, TX | March 31-April 3, 2026 | Branding and Marketing Ideas to Help Small Airports Thrive |
| 4 States Airport Conference | Kansas City, MO | August 19-21, 2026 | Branding and Marketing Ideas to Help Small Airports Thrive |
| Georgia Airports Association 2026 Annual Conference and Expo | Savannah, GA | October 7-9, 2026 | Telling Your Airport's Story / Working with Local Government |