CASE STUDY

Pawhuska Municipal Airport Branding

SITUATION BEFORE

  • Traffic very slow
  • People choosing a neighboring airport to land, then driving to Pawhuska
  • Public unaware of new fuel farm at airport
  • No connection to area tourism
  • No airport identity or signage

 

ACHIEVABLE OBJECTIVES

  • Increase fuel sales
  • Encourage aviators to choose Pawhuska Airport for fuel stops
  • Grow tenant base
  • Establish a flight school

 

STRATEGIC OPPORTUNITIES

  • Tie the popular Pioneer Woman Mercantile to the airport
  • Become the entry point for day trips
  • Collaborate with Osage Tribe for educational and cultural opportunities
  • Target regional and national audiences

EVALUATED AND IMMERSED

  • Studied airport history and heritage
  • Worked together to identify and prioritize benefits
  • Reviewed competing airports
  • Developed unique differentiation
  • Advised airport on terminal upgrades and experience strategies

 

RESULTS

  • Developed new website to target aviators, tourists and economic development prospects
  • Established social media presence to begin regular communication and engagement
  • Airport fuel sales trending up
  • New terminal renovations in progress
  • Self-sufficiency results are being evaluated.
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