CASE STUDY

Washington County Airport Branding

SITUATION BEFORE

  • Airport recovering from a long closure and finding it difficult to get clientele back
  • Only 2-3 aircraft traffic per day
  • Undeveloped pilot community
  • Struggling to be self-sufficient

 

ACHIEVABLE OBJECTIVES

  • Change perception to a business-friendly airport
  • Increase daily fuel sales
  • Become premiere fly-in destination
  • Begin hosting events

 

STRATEGIC OPPORTUNITIES

  • Bring 8WC back to life
  • Differentiate from area airports
  • Become preferred cross-country fuel stop
  • Attract tourism
  • Connect with economic development

EVALUATED AND IMMERSED

  • Studied airport history and heritage
  • Worked together to identify and prioritize benefits
  • Reviewed competing airports
  • Developed differentiation

 

RESULTS

  • Established social media presence that has been growing 
  • Developed new website that positioned the airport as business-friendly
  • Established a regular monthly event that has grown each month
  • Fuel sales significantly increased
VIEW AIRPORT WEBSITE